TLDR: Create a commemorative mark to celebrate Crested Butte’s 60th.

Key Role: Graphic Designer/Art Director

It all started back in 1961. Crested Butte opened their slopes to the first guests. 60 years later, they celebrate their anniversary. And with that came a commemorative mark as well as some neat swag. Several ideas manifested on the drawing table. In the end, a simple execution of the brand combined with the existing logo brought the 60th anniversary to life. Here we can explore the final commemorative logo and a few of the options laid before the client.

In the end, this mark was placed on signage, soft goods, and on various digital placements.

Thank you: Dillon Snyder (Creative Director)

TLDR: New menu item options at a national scale

Key Role: Graphic Designer/Art Director/Motion Designer

At Taco John’s, they are not afraid mixing things up. Yes, they were already in the breakfast burrito game, but they wanted to crush the competition. Say good morning to the Breakfast Grillers and top it off with a nice cold brew coffee. Taco John’s launched a marketing campaign to introduce this expansion into a broader variety of morning starters. The campaign leveraged traditional POP, TV, and radio. It also had an additional buy in to expand the reaches to digital channels such as social and email. The hook was in the headline where you could buy two grillers for a brilliant $4 value. Or make it a combo deal with a griller of your choice, a small potato olé, and cold brew.

Thank You: Miller Jones (Associate Creative Director), Olivia Kostigan (Sr. Copy Writer), Steve Hirsch (Photographer)

TLDR: Tote bag to carry your books (fundraiser)

Key Role: Graphic Designer

The Friends of the Kansas City Public Library desired a solution to carry potential Library loans from bookshelf to check out and then home. The answer came in the form of some wonderful USA-made tote bags designed to showcase many of the Kansas City Public Library’s amazing attributes.

Thank You: Bandwagon Merch (Print Shop)

TLDR: Summer reading program

Key Role: Graphic Designer/Illustrator

Every summer, libraries across the country participate in a themed reading program. This year's theme was Build a Better World. Librarians constructed events, activities, and recommended reading lists for all the potential readers in their local areas. In previous years, the Kansas City Public Library marketed their reading program to children and teens only; however this year, the Kansas City Public Library pushed to build their core-audience and include adult programming and other elements to lay a foundation for life-long reading.

Promotional materials included bookmarks, informational booklets, reading lists, flyers, activity cards, social media campaigns, and posters. All in all, the 2017 Summer Reading program reached around 25,000 people on Facebook and earned 63,000 impressions on Twitter. The Youth and Family Engagement department had well over 6,500 youth participants sign up through an online tracking system.

Thank You: Steve Weiberg (Copywriter), Andy Dandino (Art Director)

TLDR: Wedding Invitations

Key Role: Letting Artist

In July 2014, Sarah Schlageck and Ben Mathews became Sarah and Ben Mathews. Before the big day, save the dates were concocted and invitations were designed. Each invitation was screen printed and sewn together at the spine. On the day of the union, hand lettered signs were placed at the tables and behind the bar.

Thank You: We Chase the Light (Photographer)