TLDR: Summer reading program

Key Role: Graphic Designer/Illustrator

Every summer, libraries across the country participate in a themed reading program. This year's theme was Build a Better World. Librarians constructed events, activities, and recommended reading lists for all the potential readers in their local areas. In previous years, the Kansas City Public Library marketed their reading program to children and teens only; however this year, the Kansas City Public Library pushed to build their core-audience and include adult programming and other elements to lay a foundation for life-long reading.

Promotional materials included bookmarks, informational booklets, reading lists, flyers, activity cards, social media campaigns, and posters. All in all, the 2017 Summer Reading program reached around 25,000 people on Facebook and earned 63,000 impressions on Twitter. The Youth and Family Engagement department had well over 6,500 youth participants sign up through an online tracking system.

Thank You: Steve Weiberg (Copywriter), Andy Dandino (Art Director)