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TLDR: Create a commemorative mark to celebrate Crested Butte’s 60th.
Key Role: Graphic Designer/Art Director
It all started back in 1961. Crested Butte opened their slopes to the first guests. 60 years later, they celebrate their anniversary. And with that came a commemorative mark as well as some neat swag. Several ideas manifested on the drawing table. In the end, a simple execution of the brand combined with the existing logo brought the 60th anniversary to life. Here we can explore the final commemorative logo and a few of the options laid before the client.
In the end, this mark was placed on signage, soft goods, and on various digital placements.
Thank you: Dillon Snyder (Creative Director)
TLDR: Create a commemorative mark to celebrate Crested Butte’s 60th.
Key Role: Graphic Designer/Art Director
It all started back in 1961. Crested Butte opened their slopes to the first guests. 60 years later, they celebrate their anniversary. And with that came a commemorative mark as well as some neat swag. Several ideas manifested on the drawing table. In the end, a simple execution of the brand combined with the existing logo brought the 60th anniversary to life. Here we can explore the final commemorative logo and a few of the options laid before the client.
In the end, this mark was placed on signage, soft goods, and on various digital placements.
Thank you: Dillon Snyder (Creative Director)
Final logo in all color variations
A few examples of special 60th swag.
Another more heritage direction that tapped into the more basic shape of the mountain and paired with bolder type.
This approach leaned into the campaign copy. Custom type really made this anniversary special.