Tahoe is Heavenly

Heavenly Ski Resort 

TLDR: Brand campaign tightly knitting the relationship between Lake Tahoe and Heavenly Ski Resort

Key Role: Graphic Designer, Art Director, and Illustrator

Heavenly’s resort team asked us to create the next evolution of their brand. They wanted to marry Lake Tahoe and Heavenly. So we came in and did just that. We created a campaign that utilized the lake as a major asset. Along the way we developed several ways in that connected the people, the place, and everything in between. Our final deliverable explores how the campaign lives in magazine ads, email, social, and OOH. Our team even explored some interesting activations and merch.

Thank You: Haley Haltom (Copy Writer), Dillon Snyder (Creative Director)

In the initial creative exploration I developed a series of illustrations and hand lettered pieces for another concept, “It’s a Shore Thing.” It was the super fun and playful approach that could tap into the local artist community to make work that was inspired by the area for the area.